This is actually not that surprising once you look at how much typing it saves the user – for a common shipping address, ZIP-based auto-detection will yield a 40% reduction in the amount of typing:
#Tallow tc zip code#
Why Sites Should Auto-Detect “City” and “State” (60% Don’t)Įver since we first usability tested city and state auto-detection features in 2009, we’ve observed that users have generally been very positively surprised whenever a site auto-detects the city and state input based on the ZIP code they’ve typed. Note: for simplicity we’ll use the terminology “ZIP” and “State” throughout this article – the solution however applies equally to most other western countries that use “Postal Code” and “Region.” At the end of the article we’ll also address the internationalization aspect.
Other subjects had similar remarks, “ZIP… it found itself… that is very nice,” and “It found ‘Dallas, Texas.’ It appeared after I typed the ZIP code. Great,” one subject said, happily surprised when the state and city were auto-detected based on the typed ZIP code. “Okay, it already recognized this is in Dallas.